Tag Archives: TikTok

This millennial agent’s listings keep going viral. Here’s why

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Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working. Continue reading →

Here’s how this agent generated $108K on TikTok in 2021 (so far)

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While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading →

In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

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A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading →

6 video insights that’ll shape your marketing game plan

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Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading →

‘I’m not paying a Realtor’: Agent shares crazy requests on TikTok

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Florida agent Carly Allison’s TikTok videos — featuring outlandish scenarios like a potential buyer asking for her full commission and a client missing a closing because he was in jail — have racked up hundreds of thousands of views, and are now genera… Continue reading →

‘Lumber truthers’ question veracity of shortage through social media

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Despite lumber shortage data that’s been released for consecutive months by industry associations, including the National Association of Realtors and the National Association of Home Builders, lumber-shortage truthers have taken to social media to disp… Continue reading →

Celebrity buyers and NDAs: How secret real estate deals work

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Edward Mermelstein, a real estate attorney and founder of luxury consulting company One & Only Holdings, talks celebs, NDAs and what it takes to work with high-net-worth buyers. Continue reading →