Dottie Herman steps down as Douglas Elliman CEO

Scott Durkin, who has served at the brokerage since 2015, will take the helm, according to representatives who say Herman has been cultivating him for the CEO role for years. Continue reading

4 tips for agents who want to score laughs — and leads — on Instagram

Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same. Continue reading

This millennial agent’s listings keep going viral. Here’s why

Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working. Continue reading

Here’s how this agent generated $108K on TikTok in 2021 (so far)

While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading

In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading

6 video insights that’ll shape your marketing game plan

Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading

‘I’m not paying a Realtor’: Agent shares crazy requests on TikTok

Florida agent Carly Allison’s TikTok videos — featuring outlandish scenarios like a potential buyer asking for her full commission and a client missing a closing because he was in jail — have racked up hundreds of thousands of views, and are now genera… Continue reading