Location, location, location? Price eclipses previous buyer priority

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

27-year Burger King employee buys 1st home after TikTok fame

Kevin Ford achieved viral status for never missing a day of work during 27 years and was able to purchase his first home through a subsequent fundraising campaign. Continue reading

Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

How a controversial TikTok spurred investor pushback: The Download

When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading

An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading

Leads not biting this summer? Enter The Triangle Method

Inspired by this summer’s hottest TikTok dating trend, trainer Rachael Hite breaks communication down into three simple steps to start seeing results in your frosty pipeline. Continue reading

The Texas plan that could win even more new homeowners

High property taxes in Texas have in the past canceled out some of the state’s affordability advantages. But political leaders are looking for ways to reduce homeowners’ tax burden. Continue reading