A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Spencer Rascoff: Zillow won by focusing on consumers

The portal’s co-founder and former CEO also said that Zillow’s impact includes creating tens of thousands of new “super agents.” Continue reading

From daydreams to dream homes: How Glennda Baker rose to the top

As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading

Agent encounter with prowler amid digital home showing goes viral

Billings, Montana, real estate agent Alyssa Webb was taking a cellphone video of the vacant home during a tour with clients when she turned a corner and came face to face with the vagrant. Continue reading

Sotheby’s unveils new brand ad campaign for post-pandemic era

“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading

Glennda Baker’s recipe to shine on social media with short-form video

Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading

Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

This agent got a job from TikToking. Steal 11 of his social media tips now

Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading

Barbara Corcoran under fire for ‘I love firing people on Friday’ remark

The “Shark Tank” star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on “The Diary of a CEO” podcast. Continue reading

Bots can create almost any image. Here’s what agents should know

Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading