Be very demure, very mindful of viral social media micro-trends

Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading

Kossev: Lean into associations to help clients claim American dream

Leaders from the California Association of Realtors and the Nevada Association of Realtors urged agents to stay current on local association grants and other resources to help clients who feel homeownership is unattainable. Continue reading

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

Man or bear? Viral TikTok trend shows it’s scary to be a woman

Would you rather come across a bear or a man you don’t know in the woods? Rachael Hite unpacks the latest social media trend and what it says about agent safety. Continue reading

Viral ‘save-the-day’ TikTok trend turns every day into a good one

Trainer Rachael Hite looks at this viral TikTok trend and makes some recommendations about how agents can save their own day on their worst days with this simple new habit. Continue reading

The last dance? Possible TikTok ban has been signed into law

As the clock ticks down, TikTok faces a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey says this battle isn’t just about an app but about the larger implications of social media, censorship and how we en… Continue reading

Agents storm TikTok with flood of complaints after NAR settlement

Since Friday, real estate agents have been arguing on the video sharing platform that the recent commission suit settlement is likely to hurt both homebuyers and the agents who represent them. Continue reading

Protect yourself from a TikTok ban: Diversify your social media

Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading