Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading

Goodbye Climb, a unique brokerage lost to a cookie-cutter industry

Inman Columnist Troy Palmquist mourns the loss of Climb, an ambitious indie brokerage founded in San Francisco. Continue reading

Concierge competition is heating up. Here’s how indies can compete 

In the ongoing listings wars, some of the nation’s most heavily funded brokerages have been boasting about their concierge services. It’s worrying for indie brokers, but Troy Palmquist and Linnette Edwards have some ideas on how to compete. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
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3 ways to use your CRM to appreciate your agents

Now, more than ever, it’s important to understand how to use your customer relationship manager (CRM) efficiently and effectively. Broker Troy Palmquist provides examples of how to use your CRM to support your team. Continue reading

Anatomy of a deal killer: Missed emails and lack of follow-up

Thorough communication is key in any strong real estate deal. If you don’t hear back from someone after reaching out, follow up with a phone call, email or text or you’ll risk losing the deal. Continue reading

Buyers not seeing your listing’s potential? Here’s the answer

One of the biggest marketing trends we are seeing across the board in real estate is 3D renderings. Here are five listings that are doing it just right and why it’s such an advantageous marketing technique. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading