Don’t become phishing bait! Use these 5 tips to stay safe

As broker owners, we need to do a better job at being more aware of scams and learn how to avoid them. Here are a few tips I’ve gleaned from cybersecurity experts that will help keep you and your agents safe. Continue reading

Why getting the Pinterest look in your listings matters

All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property. Continue reading

5 tips for showing your staff a little love

A well-run office is a happy, connected office, where everyone knows that their hard work is appreciated. Here are a handful of ideas on how to show that appreciation. Continue reading

Lesson Learned: Mentors, mentors, everywhere — find yours

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading

Fix that outlet! How to manage client expectations during the appraisal process

The home appraisal process can be a tripwire during the sales process because it involves judgments about a family’s home, the center of their emotional lives, whether they realize it or not. Here’s how to help your clients — and yourself — during thos… Continue reading

Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading