Digital yachts and $2.4M virtual plots: Power brokers to sell the metaverse

Oren and Tal Alexander, two of Douglas Elliman’s top luxury agents, are extending their reach into the metaverse of virtual real estate. Continue reading

Plot of land trades hands for record-breaking $2.4M. Oh, and it’s virtual

The 6,000-square-foot tract of digital real estate will someday be home to a fashion outpost and event venue — in virtual reality, at least. Continue reading

No, BlackRock isn’t buying up all of Zillow’s homes

Zillow’s ill-fated iBuying venture drew detractors online before the program collapsed. But as the company races to unload 18,000 home, were they right about where it’s headed? Continue reading

Move CEO David Doctorow pushes back on anti-portal rhetoric

The top executive at realtor.com’s parent company said agents remain essential customers for listing portals, even as companies offer services to buyers and sellers. Continue reading

New marketing suite from Tribus offers features for social, email and print

In an exclusive Inman announcement, Tribus revealed its new suite of products for digital, print and social marketing for agents, teams and brokerages. Continue reading

Strategy and digital business transformation define the new Placester

Placester Codeless websites have been renovated from the studs up for enhanced artistic manipulation, faster live edits and extensive content flexibility. Continue reading

It looks like the US is headed for a 2nd wave of homeowner reshuffling

A large share of employees want to work remotely, but some say their employers’ lack of guidance on this policy is delaying big decisions. Continue reading

Offerpad stock surges on second day of trading as iBuyers see gains

Offerpad’s stock spiked 27 percent on Tuesday before settling back down to $10 per share as investors continued to show interest in iBuyers. Continue reading

Confused? Here’s how landing pages and single-listing websites differ

Landing pages and single-property websites are unique online presences, and understanding the differences can help real estate agents become better at marketing. Continue reading