Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours. Continue reading
Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year. Continue reading
There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading
Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading
From dealing with co-op boards to undoing prior upgrades that weren’t up to code, these are the unique challenges luxury agents said can come up with a penthouse transaction. Continue reading
Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading
No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading
The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading
If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading