How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

Get back on track! A 30-day plan to detox from overspending

Being a small business owner in a down economy can feel like a heavy burden, but take heart! Rachael Hite offers smart budget tactics and collaborative ideas to help you weather the storm. Continue reading

WATCH: New strategies to leverage local brand presence to your advantage

At ICLV, moderator Wendy Forsythe interviewed broker-owners Nancy Almodovar, NAN & Co. Properties and Ian Hoover of Deacon & Hoover Real Estate about how they leverage their brands locally while maintaining strong engagement from their client… Continue reading

Ready to launch your own brokerage? 5 reasons to start the countdown right now

If you are thinking of opening a new brokerage, there may be a million things on your mind. The Agency’s Chief Strategic Officer, David Walker has five key points to focus on before taking on the challenge. Continue reading

LucidPress rebrands, hoping to hit the Marq with new name

LucidPress is now called Marq, and it hopes the new name will better communicate the company’s ability to produce, control and publish marketing content. Continue reading

The rise of new technology helps indies compete

Think indie shops can’t compete with big-box brokerages? Think again! Broker Ian Hoover breaks down the numbers on why, thanks to new technology, indie brokerages have the edge over franchises. Continue reading

5 tips for starting a coaching program at your brokerage

Coaching encompasses a constant evolution of learning and implementation to help agents build their businesses. As many teams shift from professional development into coaching, these strategies can help, says President and CEO of Better Homes and Garde… Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

Sotheby’s taps former Compass executive to lead sales operations

Former Compass regional president Kamini Rangappan Lane has joined Sotheby’s International Realty, according to an announcement on Monday. Lane will lead the brokerage’s sales strategy. Continue reading

Where is Anywhere headed? Toe-to-toe with Zillow

A week after announcing Realogy’s rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now. Continue reading