Listening skills are the salesperson’s superpower

Sometimes real estate agents don’t seem to be able to break away from the script and listen to what potential clients really want and need. Broker Teresa Boardman offers a tale of two customer service experiences to share the importance of paying atten… Continue reading

4 non-salesy excuses to call potential sellers

Most agents won’t even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are four reasons to pick up the phone now. Continue reading

Stick to the script: How to persuade like a top producer

Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

Forget scripts: Here’s the secret to fruitful listing conversations

There has never been a more critical time to take your communication skills to the next level. Here’s how to connect better with sellers (for the win). Continue reading

Want to be better at prospecting? 10 traits and strategies to adopt

As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of the best sales professionals. Continue reading

Stressed out? How to cope with today’s low-inventory market

Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it. Continue reading

11 objection handling scripts agents need today

When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy. Continue reading

How to stay in touch and generate leads in a changing market

Despite today’s uncertainty, real estate agents still need to find ways to drum up new business. With these practices and helpful cold-calling scripts, agents can generate new leads while staying top-of-mind with previous clients. Continue reading