When it comes to shopping, Southern California e-commerce marketplace senior executive Mary Hannon is an expert. But when Hannon became a caregiver in her 50s for her 80-year-old mom with mid-stage Alzheimer’s disease, she realized she needed to look a… Continue reading
Moving from home to a residential care facility can be a difficult transition for older adults. But for those with dementia, leaving the familiar surroundings of home often proves to be especially challenging. A recent study by researchers at the Unive… Continue reading
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Continue reading
Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you’re ready to exit when the time comes. Continue reading
Here are four ways to frame a conversation about homebuying with clients who are on the fence on whether they should act now or later. Continue reading
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovat… Continue reading
Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members. Continue reading
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading