Monthly Archives: December 2019

2019 was the year of the Multiple Listing Service

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It was a big year for MLSs — pocket listings, bombshell lawsuits and the relentless march of technology all dominated MLS news. Here are the most noteworthy trends. Continue reading →

Best practices on building your digital brand

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading →

Trending interior décor styles that sell

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Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms,… Continue reading →

Do this before you spend another dollar on lead generation

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Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading →

Become a “resi-mercial” agent to serve your clients – and your business!

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Since adding commercial practitioner to my professional service offerings, it still surprises me that a larger percentage of my colleagues on the residential side of the industry do not practice commercial, and vice versa. Continue reading →

Home inspections four decades later: what’s changed?

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HouseMaster was the nation’s first home inspection company. This year, the company celebrated its 40th Anniversary. So what’s changed in that time? In the early 1970s, Ken Austincame upon a builder who was trying to get the concept of home inspection o… Continue reading →

5 ways to generate leads without listings websites

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Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading →

Lesson Learned: Take the leap

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why Aaron Masliansky is a big believer in the power of forward momentum. Continue reading →

The Fed signals that interest rates won’t change through 2020. Really?

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Normal Decembers are often void of substantial news, and markets stay steady. This December is packed with news, but markets remain unperturbed. That begs the question — what really matters? Continue reading →