Monthly Archives: October 2021

HomeTagz helps listing agents tell the whole story: Tech Review

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What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show. Continue reading →

Deciding on your marketing spend? Put your focus here

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For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading →

Your listing presentation makes me look bad. Stop shading your competition

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The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading →

Are love letters so bad? Real estate attorney weighs in: Real (Estate) Talk

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Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading →

Get it done! 5 steps for mastering the art of execution

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How do you translate that fantastic vision and mission statement into practice? Chris Pollinger, who works with high-performance teams at Berman & Pollinger says you can master the art of execution by focusing on these five critical steps. 
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Homebuyer demand sags as mortgage rates continue to rise

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With the Federal Reserve expected to begin tapering its purchases of mortgage-backed securities as soon as November, market forces are pushing mortgage rates higher.  Continue reading →

A New York City penthouse just rented for $85,000 per month

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The Tribeca property, which houses an art collection with pieces by Andy Warhol and Damien Hirst, may be the city’s most expensive rental ever. Continue reading →

Corcoran names new regional VP of Downtown Manhattan

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Ryan Fitzpatrick was previously senior managing director of the brokerage’s Chelsea office, and has over 20 years of experience in the industry. Continue reading →

Have a retention problem? Here’s what’s causing it (and how to fix it)

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It’s a struggle for most teams and brokerages to find, partner with, and ultimately retain real estate agents. What can you do about it? Keller Williams expansion team leader and brokerage-owner Adam Hergenrother says by creating a culture of freedom a… Continue reading →