Lofty’s new AI Assistant reveals itself at Inman Connect

Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution.  Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Train ChatGPT with client values for AI-powered content in 2024

Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading

Alec Baldwin’s latest starring role? His own Hamptons listing video

Amidst a fresh indictment for involuntary manslaughter while filming on the set of “Rust,” the actor is starring in a listing video for a property he’s selling, now listed at a $10 million discount from its original price. Continue reading

Meet the French baker behind California’s big commission suit

Gael Fierro co-wrote a movie for Amazon Prime and ran a business selling cannelés before he decided to sue over the sale of his home in Los Angeles. Continue reading

Mega-team Premiere leaps from eXp Realty to The Real Brokerage

Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources, and, like Real, operates without physical offices. Continue reading

1 in 4 agents grew their business amid downturn. Here’s how: Triple-I

For many real estate agents, a downturn wasn’t destiny in 2023, according to responses from hundreds of industry professionals in the latest Inman Intel Index survey. Continue reading