Author Archives: Bernice Ross

Jennifer Berman was a godmother to million-dollar agents everywhere

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The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer COO Jennifer Berman. Continue reading →

What today’s high-performance teams know (and now you do, too)

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Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now. Continue reading →

NAR’s $418M settlement throws a wrench at the MLS. So now what?

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If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross. Continue reading →

These up-to-the-minute marketing strategies are getting results now

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Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading →

Using paid leads? Here’s the FCC change you need to know now

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Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

The new agent’s essential guide to the commission lawsuits

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Confused about commission cases? Bernice Ross provides the rundown on what you need to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead. Continue reading →

Here’s how to avoid the most-dreaded new agent question

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How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading →

Here’s what lies ahead for the spring selling market

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Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market. Continue reading →