A simple way to make more money without working harder

Are you tired of being told you need to manage your time more efficiently, prospect harder or buy more leads to increase your income? There is an easier way that has nothing to do with working harder, and Bernice Ross has seen it work for thousands of … Continue reading

Stop Googling ‘bubble’: Here’s why the news may be more positive than you think

Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions, and the news may be better than most people expect. Continue reading

You just took a new listing. Can you answer these 10 questions?

Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can?  Continue reading

What happens if the DOJ kills cooperation and compensation on the MLS?

Given how slowly change takes place in the real estate industry, any change in compensation may be years off, says author and coach Bernice Ross. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to … Continue reading

Why the two ‘bombshell lawsuits’ will probably be duds

The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step in the litigation and there are serious issues with the plaintiff’s complaint, according to coach and author Bernice Ross. Still, however, the industry needs to … Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

10 unique strategies to create listings where there are none

Generating listings in today’s competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Author, coach and ICNY speaker Bernice Ross spells out some top options to consider for your business. Continue reading

‘Time for a price reduction’: Having the tough conversation with your sellers

Despite appearances to the contrary, robust seller’s markets don’t last forever, according to author and coach Bernice Ross. Now is the time to start using the various AVMs to prepare to persuade your sellers to lower their prices and avoid getting cau… Continue reading

It’s time to ditch mortgage lending’s outdated appraisal model

It’s time for the mortgage lending industry to move to an AVM-based appraisal model, says real estate coach Bernice Ross. There is too much room for error, especially in today’s super-fast-paced market. Continue reading

How to avoid being ambushed by a low appraisal

Dealing with low appraisals takes skill and creativity. Do your best to make sure the appraisal comes in at the current purchase price and if not, be prepared to implement these strategies. Continue reading