How helping mom-and-pop investors can grow your business

One of the best ways to serve your clients is to be a solution to their problems. Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote … Continue reading

Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading

Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading

9 tips for settling disaster insurance claims

Whether it’s a hurricane, flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore a property. Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer… Continue reading

‘Profit is in the details’: How to make your CRM pay off

Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here. Continue reading

Digging into listing tech: Here’s what you should know

It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don’t always deliver. Here are some strategies worth stealing. Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

3 looming shifts that could change real estate

Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here’s what agents should prepare for. Continue reading

Start here: 9 skills agents need to nail from the start

Most fledgling agents fail because they don’t master the business fundamentals and build on those fundamentals throughout their careers. If you’re new to the industry, focus on complete mastery of these skills first. Continue reading