Author Archives: Bernice Ross

Fair housing mistakes are rampant — are you getting it right? 

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Follow these best practices to ensure that you’re not falling afoul of the federal fair housing laws. Continue reading →

Could Texas lead the way in solving the homeless problem?

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Two private sector-led efforts to address the homeless problem in Austin and San Antonio, Texas, are showing promise. Other cities around the country could follow their lead. Continue reading →

5 ways to amp up your client communication skills

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Would you like to close more deals, have fewer challenges in your transactions and leave your clients feeling you truly understand who they are? You might not think about it, but there’s lots more to communicating effectively than speaking and texting…. Continue reading →

Are listing agents the right people to present your buyer offers?

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Here’s how to navigate this tricky situation and avoid stepping on other agents’ toes. Continue reading →

Are listing agents the right people to present your buyer offers?

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Here’s how to navigate this tricky situation and avoid stepping on other agents’ toes. Continue reading →

California’s top female real estate brokers on rising to leadership

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Female leaders in the real estate industry share their hard-won wisdom on how they struggled to rise to the top. Continue reading →

How women brokers are finding their voice in the industry

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Early findings from C.A.R.’s 2020 membership survey include a continued decline in the number of broker licensees in California, the pros and cons of the indie and franchise models, and a look at how women are finding their voice in the industry. Continue reading →

Are part-time agents bad for the industry? Here’s the truth

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Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Continue reading →

Why streaming television is the future of marketing

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If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →