Author Archives: Chris Pollinger

3 luxury staging secrets that boost your listing’s price point

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Find out how LA’s Elite Home Staging creates luxe interiors that not only get sold, but sell for top dollar. Chris Pollinger delves into their top staging strategies. Continue reading →

5 luxury home staging trends that should be on your radar in 2023

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Staging leaves a lasting impression on potential buyers. Chris Pollinger sat down with Nicole Senia and Samantha Senia of Elite Home Staging to uncover the latest trends in luxury design. Continue reading →

5 game-changing ways to harness AI for real estate marketing

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Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading →

7 essential skills for building successful teams in 2023

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It’s time to reevaluate the skills and tools that team members need to be successful in today’s marketplace. Consultant Chris Pollinger outlines the new necessities for leaders. Continue reading →

5 steps for leading team members to their peak performance

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Effective leadership is key to getting things done in both the short and long term. Luxury real estate broker coach Chris Pollinger offers his take on team-building strategies that create peak performance and optimum outcomes.
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3 things Netflix, Airbnb and Google do (that most leaders don’t)

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Good leadership is often the difference between a thriving business and a failing one. A great leader cares about their people and prioritizes their needs to ensure a happy and productive work environment. Continue reading →

AI will upend content marketing. 4 ways to stay ahead of the curve

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Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading →

12 secret and unusual places to recruit amazing talent

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Good talent is out there. By taking a different approach to agent and staff recruitment, you can find amazing additions to your team or brokerage. Continue reading →

How will AI change your real estate business?

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The world is changing. Consultant Chris Pollinger believes that those who embrace the coming wave of AI will outpace their competition exponentially. Continue reading →