The unique loan program (and creative marketing) that drives home sales

With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading

The Nanny Cam and other privacy issues in real estate

They’re everywhere: doorbell cameras in the entryway. Security cameras on the roof. Spy cams in the living room. And who can blame homeowners for embracing them? They want to protect their family, their investment. Continue reading

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading

Episode 2 – Defining Success Through Failure

Emerging from a low point in his life, both personally and professionally, Gary Keller reevaluated, reprioritized and let go of fear, allowing himself to take a leap of faith and create Keller Williams as we know it today. Continue reading

Episode 1 – From Rock and Roll to Real Estate

Welcome to our first episode. Here’s where we get the inside story of Gary’s journey from aspiring rock star to rocking the real estate world. See how a series of good decisions, a millionaire mindset, and the sheer will to succeed laid the groundwork … Continue reading

5 standout brands in real estate tech

Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differenti… Continue reading

Use artificial intelligence to improve your lead conversion rate

Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) simplifies and reduces th… Continue reading

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we… Continue reading

Four things to consider when choosing your first brokerage

Congratulations! You’re about to embark on an exciting new career as a real estate agent. But like all change, it can be scary, filled with difficult decisions, starting with like what real estate brokerage you will choose. Which one will help give you… Continue reading

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading