Author Archives: Jen Berbas

From scrambling to systematic: A better open house plan

By | | Uncategorized
Comments Off on From scrambling to systematic: A better open house plan

Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

Social media for the rest of us: A pragmatist’s view for agents

By | | Uncategorized
Comments Off on Social media for the rest of us: A pragmatist’s view for agents

Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

How empathy can lead the way to a 5-star client experience

By | | Uncategorized
Comments Off on How empathy can lead the way to a 5-star client experience

Team lead Jen Berbas writes that taking into account the client perspective and experience at every stage of the transaction allows you to optimize their process and outcome. Continue reading →

7 tips for staying motivated no matter what happens in the market

By | | Uncategorized
Comments Off on 7 tips for staying motivated no matter what happens in the market

If you want to tune out the noise, focus on your growth, ensure you have accomplished something at the end of the year, and learn to feel successful no matter what the market does, team leader Jen Berbas writes. Continue reading →

How changes to CPI may provide better rent inflation insights

By | | Uncategorized
Comments Off on How changes to CPI may provide better rent inflation insights

A recent working paper by the Federal Reserve Bank of Cleveland explores a new way to measure rent in the CPI that could give earlier insight into the direction of consumer housing costs. Continue reading →

The role of the buyer’s agent isn’t ending. It’s evolving

By | | Uncategorized
Comments Off on The role of the buyer’s agent isn’t ending. It’s evolving

Former arbitrage trader, current team leader and new Inman contributor Jen Berbas speaks to the vital due diligence role real estate professionals play for consumers, even after Sitzer et al. Continue reading →

5 ways teams can offer better service than solo agents

By | | Uncategorized
Comments Off on 5 ways teams can offer better service than solo agents

A team that’s communicative and operationally organized can provide truly superior, client-centric service to both buyers and sellers. Texas-based team lead Jen Berbas offers advice and insight in her first column for Inman. Continue reading →