Social media matters more when you’re a team leader. Here’s how to stand out

Don’t just coax your team to grow; show them how you do it. When you are a leader you need to have a vibrant digital presence to show your crew that you are more than just talk. You have the talent to help them connect where it counts. Continue reading

Ditch ‘traditional’ marketing! 3 steps to building relationships at scale with Instagram

Ready to scale up your business on Instagram? Marketing expert Michelle Berman-Mikel shows you how to scale up engagement with your DM’s to generate move ready leads Continue reading

Put your Instagram content to work! 3 steps for growing your audience

Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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3 key components to converting business on Instagram

The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading

Promoting your event on Instagram? A step-by-step guide to getting attention

If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading

How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading