Author Archives: Troy Palmquist

Your city just got ranked. Now put it to work for your business

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Buyers are paying attention to “best-of” rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business. Continue reading →

How industry infighting makes it harder for clients to achieve the American dream

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Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes. Continue reading →

The pursuit of home: What we’re really celebrating this 4th of July

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As we celebrate Independence Day, Troy Palmquist looks at where the dream of homeownership went off the rails and how the real estate industry helps — and hurts — homebuyers. Continue reading →

Best listing on the street: Differentiate your service with home repair solutions

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As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast. Continue reading →

How top agents stay top of mind (Hint: It’s not just great listings)

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Troy Palmquist offers a solution for adding value and staying in front of your sphere by providing a referral directory for local service providers. Continue reading →

Discipline means prioritizing the needs of ‘future you’

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Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results. Continue reading →

7 critical questions to ask before opening an expansion office

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Troy Palmquist taps Charlotte, North Carolina, real estate CEO David Hoffman to share the lessons he gleaned from opening a new expansion office. Continue reading →

The $30K lockbox: Stop phoning in your luxury listings

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More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading →

Attracting agents? Your consumer-facing website isn’t enough

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Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading →