‘It’s not personal, it’s business’: Avoid hard feelings when agents go

When an agent leaves a brokerage or team, is it because the broker-manager or team leader failed the agent? DOORA broker Troy Palmquist shares tips to help you avoid taking an agent loss personally while learning from the experience. Continue reading

5 steps to growing a business with video content

Growing your influence and getting your name “out there” in your local market means more than just creating content. It’s also about how you refine and distribute it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his conten… Continue reading

10 ways to invest in your agents (so they’re invested in you)

Although broker Troy Palmquist and DOORA Creative Director Janet Pozos know that brokers expect accountability and investment from their agents, the agents need the same thing from their leaders. Continue reading

Stop chasing! 5 ways to attract the agents you need now

Whether you’re a team leader or broker, the way you connect with others in your area matters. DOORA broker Troy Palmquist offers five steps to attracting your market’s best agents Continue reading

Keller Williams’ profit sharing move shouldn’t come as a surprise

People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading

7 ‘connect’-ions I made at Inman Connect Las Vegas

If it’s been a while since you’ve been to an industrywide event, broker Troy Palmquist says it’s time you start making travel plans. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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The shiny objects keeping you from serving your clients

Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table. Continue reading

Lesson Learned: Here’s what it takes to sell a luxury Legacy

In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing. Continue reading