Will your chatbot get you canceled? 10 AI questions to ask

Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading

Proper Rate taps mortgage veteran Chris Knapp as new president

Before executive roles at CrossCountry Mortgage, Draper and Kramer, and Wintrust, Knapp spent more than a decade as a loan originator and executive at Guaranteed Rate. Continue reading

Mortgage rates surge as Trump’s odds improve after debate

Investors weigh the potential for higher tariffs, tighter restrictions on immigration, and an extension of 2017 tax cuts to fuel inflation under a second Trump administration. Continue reading

Rate dip drags ‘doomers’ back from the ledge: Client Pipeline Tracker

Expectations for future buyer pipelines have started to improve after a rough four-month stretch. Intel unpacks the latest developments with its Client Pipeline Tracker, fueled by the Intel Index. Continue reading

5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

These 12 pillars of attraction will transform your recruiting

Choosing just four of these 12 categories will help you recruit more effectively and efficiently and open up new avenues for growth, coach Verl Workman writes. Continue reading

Buyer (agent) beware before opting for a workaround: The Download

What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy? Continue reading

Interest rate waiting game: Should buyers purchase now or wait it out?

Is it better to buy now or wait it out in today’s housing market? RE/MAX President Amy Lessinger lays out the factors that can help you help buyer clients decide. Continue reading