From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading
The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading
Has your marketing fallen flat? CSO Luke Babich of Clever Real Estate says your content may be the problem. Here are seven common mistakes agents make. Continue reading
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading
The campaign is dubbed “Nothing Compares” and will roll out in 75 countries and be translated into 16 different languages. Continue reading
Jeffrey Brogger has a three-step system he uses to run low-cost ad campaigns with high conversion rates via Facebook. Not only is it great for converting contacts into clients, but it also essentially eliminates the need for manual follow-up. Continue reading