Become a ‘knowledge broker’ as real estate turns the page

In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes. Continue reading

Why your lead sources are setting you up for failure

The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading

Have agents become their own worst enemies?

New commission rules offer brand new opportunities for working with buyers. California broker Cindi Hagley offers ways to embrace change and prosper. Continue reading

How to diversify your marketing as a luxury real estate brokerage 

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading

3 wildly divergent market paths in 2024: The good, bad and the ugly

From pricey California to Florida’s downturn and Connecticut’s return to boom times, an Inman analysis of listing data reveals three regions where brokers, agents and clients are facing challenges. Continue reading

Josh Flagg’s Estate Media releases new membership program

Estate Elite will include premium content from some of real estate’s biggest celebrities, as well as educational courses, playbooks, two weekly live Q&A sessions with experts, networking opportunities, access to live events and more, Inman has lea… Continue reading

7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading

About to expire? How to hit reset on stale listings (and salty sellers)

What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading