Watchdog: Beef up referral fee disclosure or prepare for lawsuits

A report released on Tuesday by the Consumer Policy Center suggested lawsuits will follow if brokerages, real estate portals and regulators don’t step in and add transparency first. Continue reading

Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

NAR Code of Ethics Articles and SOPs new agents overlook most

You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. Continue reading

It’s not a culture problem. It’s a leadership problem

Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading

It’s not a culture problem. It’s a leadership problem

Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’

Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar. Continue reading

How to capture massive share in today’s tough real estate market

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading

How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading