Why smart AI adoption is the new competitive advantage for agents

The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes. Continue reading

AI was built to replace us — but it might end up freeing us

AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading