This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading
The public nomination period for Inman’s AI Awards closes Sept. 19. Until then, all members of the Inman community are invited to nominate AI visionaries for consideration. Continue reading
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading
Real estate software company Lofty has developed a new product to assist agents with hands-off lead generation called Lofty Bloom. Continue reading
Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading
Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading
Studeo is a permanent and vital part of their tech stack. As Saunders said, “It’s more essential when used creatively than any other marketing tool we’ve used to date.” Continue reading