AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes. Continue reading

4 ways brokerages build resilient, high-performing agents 

As a broker, Thomas Mallette writes, it’s up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed. Continue reading

Stop telling agents what to say. Teach them how to talk instead

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading

Desperately seeking an AI bestie? How to protect your professional image from AI companion risks

Adopt these practices to harness the potential benefits of AI tools while proactively protecting your invaluable professional persona from the array of privacy and security dangers. Continue reading

Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket

CEO Jay Bray says the loan servicing giant intends to “hit the ground running” when it merges with Rocket Companies later this year after turning a $198 million Q2 profit. Continue reading

Meet Lucy, an AI assistant that’s ‘all about empowering’ agents

Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading

Take Inman with you on the go with Click-to-Listen capability

Don’t miss a thing with click to listen, the latest way that Inman is keeping up with you when you’re out and about. Because real estate never stops. Continue reading

The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading

Nest Realty reimagines its tech with AI company Rechat

Rechat has gained another partner, with Virginia-based brokerage Nest Realty choosing the AI-powered company to streamline its tech strategy through its one-stop shop “Super App.” Continue reading

3 secret AI prompt strategies that supercharge your business

By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading