Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

Zillow’s Samuelson: AI to create ‘once in a 200 years’ revolution

Zillow’s Errol Samuelson compared the rise of AI to the invention of the steam engine and encouraged real estate professionals to stay vigilant when it comes to technology. Continue reading

Plunk unveils Plunk Pro for up-to-the-minute housing market data

Plunk Pro offers investors, advisors and analysts access to real-time information on the housing market, the AI-powered home valuation and analytics company announced Tuesday. Continue reading

Timothy Di Prizito joins AKG | Christie’s International Real Estate

The former GM of Joyce Rey’s team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman’s success in growing his team, Di Prizito exclusively told Inman. Continue reading

Marketing content now AI-backed in Chime’s latest update

Real estate software company Chime has updated with a ChatGPT plugin to power its users’ marketing content generation, according to the company. Continue reading

Compass ‘Performance Tracker’ a ‘repeat and referral goldmine’: CEO

Compass CEO Robert Reffkin said the brokerage’s new AI-powered Performance Tracker tool will enable agents and team leaders to track gross commission income, sales volume and other data. Continue reading

AI mortgage chatbot launches as ChatGPT comes under scrutiny

Beeline CEO Nick Liuzza is unfazed after the lender launched what it claims is the world’s first AI mortgage chatbot during the same week that the FTC hit ChatGPT creator OpenAI with an investigative demand. Continue reading

Rentec Direct leverages ChatGPT to market apartment vacancies

Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company. Continue reading

Propy rolls out AI update aimed at improving workflow and security

The blockchain and Web3 advocate said its artificial intelligence-enhanced and optical character recognition-backed update will increase workflow efficiency and augment data dissemination. Continue reading

5 ways AI can revolutionize your real estate marketing

Embrace the future, writes Salt Lake City broker Belladonna Riso, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI. Continue reading