“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading
After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading
Canadian mortgage strategist blames the country’s securitization market, which allows the country’s six biggest banks to sell mortgages to investors but is closed to smaller lenders. Continue reading
In a difficult year for real estate, Rocket Mortgage grew closed loan volume by 29 percent, to $101.2 billion, and higher profit margins on those loans helped boost net revenue by 34 percent, to $5.1 billion. Continue reading
Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading
In addition to subtle tweaks to the company’s logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an ‘end-to-end homeownership experience.’ Continue reading
Ahead of his Connect NYC appearance, CEO Varun Krishna details the mortgage giant’s ambitious goals to grow its purchase loan business in 2025 by building closer ties to real estate agents and mortgage brokers. Continue reading
The Consumer Financial Protection Bureau claims Rocket gave real estate agents incentives to steer consumers away from other companies. Rocket calls the allegations a “lie” and political ploy. Continue reading
Qualcomm and Intel veteran Shawn Malhotra comes to Rocket from Thomson Reuters where, as head of engineering, he helped the global media giant develop a cloud-based, API-driven generative AI platform. Continue reading
Qualcomm and Intel veteran Shawn Malhotra comes to Rocket from Thomson Reuters where, as head of engineering, he helped the global media giant develop a cloud-based, API-driven generative AI platform. Continue reading