Smaller homes, vibrant design and low mortgage rates in 2020: Zillow

Slower home price growth, low mortgage rates and millennial-backed housing trends are all in the cards, according to Zillow’s 2020 predictions. Continue reading

6 economists predict what the 2020 housing market has in store

2020’s housing market will be strikingly similar to 2019 as low mortgage rates bolster buyer demand amidst a persistent inventory shortage. Continue reading

The Real Word: Zillow CEO Rich Barton’s ‘trade-in experience’ dream

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: CEO Rich Barton dished on Zillow’s ambitions for what it calls “Real Estate 2.0” on CNBC. Here’s what agents should know. Continue reading

10 things agents can be grateful for in 2019

It’s been a long, strange year, but that doesn’t mean we don’t have ample reasons to give thanks. Here are a few thing all agents can be thankful for this Thanksgiving. Continue reading

Boomer Blaming, Finger Pointing and the Generational Divide

“Don’t trust anyone over 30.” It’s a line made famous by ’60s activist Jack Weinberg when a San Francisco Chronicle reporter interviewed him about the ongoing Free Speech Movement at the University of California, Berkeley. Generational finger pointing … Continue reading

Millennials are 13 times more likely to buy a haunted house

Millennials are 13 times more likely than baby boomers to purchase a haunted house, according to a survey of 1,000 Americans released by Clever Real Estate on Tuesday. Continue reading

Growing number of homeowners feel ‘house rich and cash poor’

Stagnant wage growth and booming costs of living are stressing homeowners, according to a new HomeTap study released Tuesday. Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

Are brokerages keeping up with homebuyers’ online habits?

46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading