Trust is everything! 6 effective ways to earn it from prospects

In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects’ trust and solidify your reputation, here are a few ways to do so. Continue reading

Lesson Learned: Do what works for you

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack… Continue reading

Freestanding, walk-in, whirlpool: What agents should know about bathtubs

As an agent, you can intelligently field questions about bathtubs and their variations if you have a few facts at your fingertips. Here are a handful of things you need to know about different types of bathtubs and their maintenance. Continue reading

10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading

WATCH: Back To Basics 101 — Don’t forget who you work for

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients. Continue reading

Here’s how I generated $11M in listings — in 3 months

Despite the lack of inventory and the hyper-competitive market, agents who implement this simple strategy can generate listings now and return business down the road. Continue reading

9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them. Continue reading

4 client questions every team member should be prepared to answer

How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — as… Continue reading

Know your numbers! How to be more accountable for your team’s financials

Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so crit… Continue reading

How authentic leadership fosters an attractive culture

The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here’s why it’s important to foster a first-rate business culture — and how to do it. Continue reading