Tag Archives: back to basics

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Tough love time? Here are 5 strategies for better agent results

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Loyalty bonds between agents and brokerages are fragile. How hard can you push without breaking? Wallace Real Estate’s Claudia Stallings has tough love tips for agents in today’s market. Continue reading →

9 proven ways to keep retention rates high when business is slow

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Chris Pollinger shares powerful strategies to retain and motivate your real estate agents, even as listings hit all-time lows. Learn how to keep your team engaged and thriving during tough market conditions. Continue reading →

How to motivate, inspire and train your team amid disruption

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Great team leaders focus on business development and agent development, and the results can be staggering, coach Verl Workman writes. Continue reading →

What’s the biggest challenge in your business today? Pulse

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Let us know what’s keeping you up at night and what’s helping you move forward during a time of unprecedented change. Continue reading →

5 strategies for unleashing your negotiation power in real estate 

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If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading →

7 tips for guiding homebuyers through the VA loan process

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Are your clients considering a Veterans Affairs home loan? Let Clever Real Estate’s Luke Babich walk you through the most common pain points to help ease the process for your buyers. Continue reading →

How to limit the cost of the nibble (and win the negotiation)

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Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading →

6 must-have safety tools to protect and boost your business

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If you want to add to your safety and security toolbox, build value, protect your clients and stay safe in the field, check out these recommendations from Tracey “The Safety Lady” Hawkins. Continue reading →

10 proven secrets for negotiating face-to-face

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Whether you’re negotiating on behalf of buyers or sellers, face-to-face or on Zoom, these 10 tips will help you be a better negotiator in a time when negotiation has never been more critical, Bernice Ross writes. Continue reading →