Tag Archives: back to basics

The real estate agent’s guide to marketing with Instagram

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As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading →

How do you switch to a new type of Instagram account?

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Once you’ve decided on the type of Instagram account you need, this video will help you make the switch from one to another. Continue reading →

The agent’s guide to finding a niche (and marketing the hell out of it)

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If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they’re looking for. Continue reading →

Selling has shifted. Here are 9 questions clients will surely ask

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With all of the recent changes to the market, what questions are sellers likely to ask this year and how do you best address them? Continue reading →

This agent got a job from TikToking. Steal 11 of his social media tips now

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Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading →

One card isn’t enough: Get more leads with this ‘just sold’ method

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If you’re implementing direct mail into your marketing, here’s how to make sure it stands out after your next closing. Continue reading →

5 AI-driven social media strategies real estate agents are missing

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There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading →

Condominium ownership is complex. Here’s what to know

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Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry. Continue reading →

3 profit-driving tips for broker-owners in a tough market

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The truth is, you can fight back against a challenging market, but it’s unlikely you can avoid it. Here are some actionable strategies every brokerage owner must know to protect and grow what you’ve worked so hard to build. Continue reading →