Based on conversations with luxury agents across both coasts, there’s still a lot of uncertainty about how far-reaching the changes that come with commissions decoupling may be. Continue reading
While technology plays a significant role in any real estate business, personal communication is essential to generate growth. Continue reading
REAL is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at “lightning speed.” Continue reading
Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading
Breaking into the luxury property market takes a lot of money, but there’s one marketing factor that may be overlooked. Continue reading
Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading
Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading
The expansive Neoclassical mansion in Los Angeles was decked out with 17 art installations by light artist Olivia Steele. Continue reading