Tag Archives: Brad McCallum

This real estate video content WILL convert in 2026

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If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading →

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

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Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading →

25 Instagram accounts to follow for learning and laughter in 2025

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Education, inspiration and entertainment: You’ll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025. Continue reading →

With growing demand, Real launches luxury division

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Several months after Kofi Nartey announced his team’s move to Real, the brokerage has launched a new luxury division with Nartey serving as executive director. Continue reading →

15 Instagram accounts agents can learn from in 2024

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Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel. Continue reading →

Matt Lionetti of Over Ask podcast leaves The Agency for Real

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Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading →

How Brad McCallum created a winning YouTube marketing plan

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Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide. Continue reading →