Digital avatars have arrived: Here’s how real estate pros can use them

Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes. Continue reading

New forms aim to sidestep NAR settlement, law professor warns

In a new report, University of Buffalo contracts law professor Tanya Monestier details ways in which contracts allow buyer agents to collect more compensation than agreed-to with the buyer. Continue reading

OpenAI leaves San Francisco HQ after Elon Musk stops paying rent

The move follows a public rift between the CEO of Tesla and the maker of ChatGPT. Musk had previously been paying rent for OpenAI’s headquarters. Continue reading

I’m a listing agent. Do I need buyer agreement proof before showings?

With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property. Continue reading

Balance franchise brand autonomy with consistency

Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading

Compass launches new division for older real estate consumers

The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a “silver tsunami.” Continue reading

LPT Realty rolls out ‘Buyer Power Tools’ resource for agents, clients

The Florida-based brokerage’s buyer-focused marketing and educational resources are made for agents in need of assistance as they pitch buyer representation services, executives told Inman. Continue reading

SERHANT. expands in Florida with Naples Concierge Group

The team addition will grow SERHANT.’s reach in Florida beyond existing markets of Miami, Tampa and Delray Beach. The firm has recently added 77 agents across all its markets. Continue reading

Attorneys, consumer groups have got eyes on agents: The Download

Everyone — from Michael Ketchmark to the consumer advocates behind Moehrl — is letting agents know that they’re under scrutiny as they implement the new rules of buyer agreement and (not) commission-sharing. Continue reading