Las Vegas brokerage huntington & ellis joins LeadingRE network

The 120-agent brokerage will now gain access to LeadingRE’s international network of 4,700 offices and 136,000 agents across 70 countries, plus the company’s learning programs and marketing resources. Continue reading

How early adopters in real estate learned to stop worrying & love AI

Less than a year after becoming publicly available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel. Continue reading

Real estate agents tallied double-digit sales volume gains in 2022

Despite inventory hitting a 23-year low, the average Realtor ended last year on a solid note, according to the National Association of Realtors’ latest Member Profile survey, released Tuesday. Continue reading

Keller Williams says ruling could hurt its defense in commission trial

The Sitzer/Burnett antitrust case is set to begin Oct. 16 but could be moved to February. The court denied the franchisor’s request to change the date because it conflicts with KW’s Family Reunion. Continue reading

‘Marginal agents’ with fewer sales now claim quarter of commissions

Agents with five or fewer sales a year took in an estimated 25-30 percent of all commission income in three disparate markets, according to an analysis of MLS data by the Consumer Federation of America. Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading

Why Threads is the next big thing for real estate agents

Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it’s still the hot new thing in social media. Continue reading

Builder hiring ramps up while real estate brokerages keep pace

Builders and residential contractors added nearly 60,000 jobs in June — about 11,000 more than expected for this time of year, according to data released Friday by the Bureau of Labor Statistics. Continue reading

How we’re using QR codes for high-impact real estate marketing

Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading