The remnants of Hurricane Ida ripped through parts of New York and New Jersey on Wednesday, causing millions in damages to homes and disrupting closings and showings. Continue reading
Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading
By 2037, the median homeownership tenure will nearly double from eight years to 15 years. Here’s what 11 ERA broker-owners are doing to thrive through the market shift. Continue reading
Prospecting can be an intimidating task for a lot of agents. However, there’s really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started. Continue reading
Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading
Women face added barriers in their journey to the corner office — such as sexism, a lack of resources and leadership training, and self-doubt — that keep them on the sidelines of the industry. Real estate leader Lori Namazi shares how women can establi… Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country. Continue reading