Tag Archives: brokerage

7 marketing metrics that matter most (and how to measure them)

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Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading →

Egypt Sherrod is married to real estate. But that’s only half her story

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Inman’s inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023. Continue reading →

An economist teaches you how to answer the ‘rent vs own’ question

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It’s one of the most popular questions you’ll hear, especially from first-time homebuyers. Find out how to answer it expertly. Continue reading →

SUCCESS Enterprises announces Amy Somerville as new CEO

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EXp World Holdings has tapped veteran professional development leader and strategist Amy Somerville to lead SUCCESS Enterprises, according to an announcement on Monday. As CEO, Somerville will oversee SUCCESS Enterprises’ flagship print magazine SUCCES… Continue reading →

CHALLENGE: Refresh your bio and headshot in 7 days

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There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading →

Corcoran breaks into Europe with forthcoming Italian affiliate

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The firm, previously known as Immobiliare Magri, will officially launch as Corcoran Magri Properties sometime in the next several weeks led by Maddalena Magri, the brokerage exclusively told Inman. Continue reading →

Family matters: 5 marketing tips based on NAR’s multi-generational data

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Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading →

Christie’s affiliate owners: In a downturn, spend money (prudently)

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The two-day Christie’s International Real Estate conference in the Cayman Islands drew broker-owners — including Aaron Kirman in his debut at the event — from four continents and around two dozen U.S. states. Continue reading →

QUIZ: Have you gotten lazy with your marketing?

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If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading →

RE/MAX CEO Nick Bailey: Agents who ignore tech will be replaced

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On the heels of RE/MAX’s 50th anniversary and R4 conference, RE/MAX CEO Nick Bailey shared with Inman a sneak-peek into the franchisor’s tech and growth strategy for 2023. Continue reading →