NAR Code of Ethics Articles and SOPs new agents overlook most

You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading

Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’

Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar. Continue reading

How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive. Continue reading

Keller Williams opens Command platform to 3rd-party developers

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading

NAR’s marketing chief reveals the new strategy for Realtors

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading

NAR highlights unseen work of Realtors in new ad campaign

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading

Supreme Court calls Trump tariffs unconstitutional. What now?

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason. Continue reading