With AI, real estate is now a ‘game of attention,’ Serhant says

AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading

Connections that last should be the foundation of your business

Las Vegas Realtor and new Inman contributor John Sullivan says lasting success in real estate comes less from transactions and more from connections that are nurtured for the long term. Continue reading

Kindness, trust and collaboration: Sherry Chris on ERA as it turns 50

Realogy Expansion Brands CEO Sherry Chris reflects on ERA Real Estate’s anniversary and shares the three keys to creating a brand that thrives. Continue reading

Want to network like a boss? 5 tips for developing deeper connections

Networking like a boss certainly isn’t easy, but just like any other skill, you can get better at it with lots of practice. Here are a few tried-and-true tips that’ll help you up your relationship-building abilities. Continue reading

Here’s how to put your client communication on autopilot

If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading

How to make a brilliant first impression and instantly build relationships

In real estate, you could be one relationship away from moving your business to the next level. Here’s how to have those first conversations, transform them into meaningful connections and build relationships. Continue reading

3 strategies for beating institutional investors in a bidding war

Beating out institutional investors in a bidding war is a lot like beating out other buyers, but with a bit of a twist. Continue reading

How to grow your network

It’s important to maintain connections because your business often depends on the quality of those relationships. But here’s why you shouldn’t neglect strangers and acquaintances. Continue reading

The smart agent’s guide to building relationships now

Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11… Continue reading

How to build trust with prospective clients

To be successful in this whacky business, you have to build relationships. What’s the one thing that all relationships have in common? Trust. Here’s how to build trust regardless of how well you know the person. Continue reading