Tag Archives: ChatGPT

Zillow exec: AI should give agents ‘time to go do the human stuff’

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Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn’t dim human innovation — it highlights it. Continue reading →

The portal-war endgames that real estate agents actually want: Intel

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There’s broad dissatisfaction with Zillow’s primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here’s what they say they want to see instead. Continue reading →

Docs offer inside peek at Compass’ war against ‘organized real estate’

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“If we had twice the market share … you can’t bully us anymore.” A trove of new documents sheds light on Compass’s fight with Zillow. Continue reading →

Docs offer inside peek at Compass’ war against ‘organized real estate’

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“If we had twice the market share … you can’t bully us anymore.” A trove of new documents sheds light on Compass’s fight with Zillow. Continue reading →

Docs offer inside peek at Compass’ war against ‘organized real estate’

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“If we had twice the market share … you can’t bully us anymore.” A trove of new documents sheds light on Compass’s fight with Zillow. Continue reading →

Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

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An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading →

NAR in 2025: staff shakeups, risk reduction and policy moves

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In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil. Continue reading →

AI slop is flooding social feeds and reshaping real estate marketing

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AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading →

Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]

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In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading →

Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

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The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading →