Tag Archives: ChatGPT

Docs offer inside peek at Compass’ war against ‘organized real estate’

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“If we had twice the market share … you can’t bully us anymore.” A trove of new documents sheds light on Compass’s fight with Zillow. Continue reading →

Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

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An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading →

NAR in 2025: staff shakeups, risk reduction and policy moves

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In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil. Continue reading →

AI slop is flooding social feeds and reshaping real estate marketing

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AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading →

Damian Eales on ‘imminent’ Realtor.com app for ChatGPT [EXCLUSIVE]

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In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading →

Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

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The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading →

Brokers are losing to ChatGPT. Here are 10 new AI rules of the road

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The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes. Continue reading →

3 essential AI prompts to make real estate writing easier than ever

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Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading →

Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere

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Despite hitting third-quarter records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction. CEO Robert Reffkin provided some clarity on that, and shared recent wins with AI. Continue reading →

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →