The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading
Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s marketing strategy, which includes brand man… Continue reading
The company’s first group CMO will be responsible “for creating a unified and compelling voice for all businesses” under the Rocket umbrella, including Rocket Mortgage, Rocket Homes and Rocket Money. Continue reading
Toronto-based marketing executive Carolyn Merchant is eXp’s newest chief marketing officer. Merchant joined the company in January 2022 as the vice president of brand and communications. Continue reading
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading
Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading