Tag Archives: Columns

The real estate agent’s guide to marketing with Instagram

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As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading →

Mike DelPrete weighs in on the rapid rise of The Real Brokerage

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The company’s transaction growth in 2022 was second only to eXp’s. Here’s what’s fueling its rapid rise, and what to expect after its “exponential growth phase,” according to analyst Mike DelPrete. Continue reading →

7 rules that’ll help you (and your business) get your groove back

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Someone will have their best year ever in real estate this year. Why can’t it be you? By understanding and acting on these rules of success, your business’s growth is inevitable. Continue reading →

5 tips to make your mission statement more meaningful

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Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading →

5 ways to nurture your clients through a shifting market

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Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading →

The bombshell real estate lawsuit has just exploded

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With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated. As both Realtors and homeowners await the outcome, the defendants’ next moves — settlement, … Continue reading →