Tag Archives: Communication Strategy

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

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Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →