Tag Archives: competitive market analysis

Rethinking your CMA: What today’s market demands

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The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading →

Is a CMA an appraisal? Contrary to popular belief — it is

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The current widespread misuse of the word “appraisal” may not uproot long-established mores, but everyone should raise their antenna a bit if they’re attempting to suggest a CMA is not an appraisal. Continue reading →