Tag Archives: content marketing

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

By | | Uncategorized
Comments Off on I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →

No filter: Your personal opinions on social media can get you fired

By | | Uncategorized
Comments Off on No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

By | | Uncategorized
Comments Off on Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

By | | Uncategorized
Comments Off on Why agents who ignore branding won’t survive the next 5 years

Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →

From TikTok to memes, the battle over who shapes culture

By | | Uncategorized
Comments Off on From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Here’s a simple formula for building a healthy, thriving business

By | | Uncategorized
Comments Off on Here’s a simple formula for building a healthy, thriving business

The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

How to stop real estate websites from stealing your clients

By | | Uncategorized
Comments Off on How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

By | | Uncategorized
Comments Off on Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading →

How to become the agent AI recommends in your market

By | | Uncategorized
Comments Off on How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading →

This real estate agent faked it ’til she made it. Social media paved the way

By | | Uncategorized
Comments Off on This real estate agent faked it ’til she made it. Social media paved the way

When Marie Lee started out as an agent in Nashville, she had a small sphere and not much to build a business on. But she used social media to show that she was an active agent — even if she had to fudge the details a bit. Continue reading →