Tag Archives: content marketing

‘Hiya, Barbie!’: Iconic doll makes her real estate cameo

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Barbie’s total world domination extends to fashion runways, home design and real estate marketing initiatives. Continue reading →

10 easy ways to repurpose your video content for maximum impact

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The key to maximizing the impact of your long-form video content lies in a well-structured repurposing strategy, Karen Stone explains. Continue reading →

Real CEO Tamir Poleg takes 2023 Inman ‘Innovator of the Year’ award

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The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award’s highest honor, thanks to their amazing strides in tech and recruiting. Continue reading →

AI can supercharge agents’ brands. 3 marketing experts share pro tips

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Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading →

What agents want more of in 2024? Peace, harmony and better training

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Ariana Gaffoglio of Official, Jason Mitchell of the Jason Mitchell Group and Compass agent Holly Meyer Lucas said collaboration and enhanced coaching are what agents desire in the new year. Continue reading →

Stand out: Master social media and be ‘super f*ing authentic’

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At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market. Continue reading →

Real estate is having its Blockbuster vs. Netflix moment

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At Inman Connect Las Vegas, real estate strategist Mike DelPrete explained the “unfair advantage” of the low-fee business models and how agents are the ultimate solution to the real estate industry’s survival. Continue reading →

Share your Inman experience. It’s an investment in your business

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Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading →

How high-impact marketing accelerates agent success

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Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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